All Video Tutorials /video-tutorials/all/498/all?sort_by=created&sort_order=DESC en Insurance - The Business of Cake /projects/insurance-business-cake <span class="print-link"></span><div class="field field-name-tutorials-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-51 block-block-51 even block-without-title" id="block-block-51"> <div class="block-inner clearfix"> <div class="content clearfix"> <h1 class="title">Video Tutorials</h1> </div> </div> </div></div></div></div><div class="field field-name-tutorials-search field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-custom-search-blocks block-3 block-custom-search-blocks-3 odd block-without-title" id="block-custom-search-blocks-3"> <div class="block-inner clearfix"> <div class="content clearfix"> <form class="search-form" action="/taxonomy/term/498/all/feed" method="post" id="custom-search-blocks-form-3" accept-charset="UTF-8"><div><div class="form-item form-type-textfield form-item-custom-search-blocks-form-3"> <label class="element-invisible" for="edit-custom-search-blocks-form-3--2">Search this site </label> <input class="custom-search-default-value custom-search-box form-text" type="text" id="edit-custom-search-blocks-form-3--2" name="custom_search_blocks_form_3" value="Search Our Video Tutorials" size="42" maxlength="128" /> </div> <fieldset class="custom_search-popup form-wrapper" id="edit-popup"><div class="fieldset-wrapper"></div></fieldset> <input type="hidden" name="delta" value="3" /> <input type="hidden" name="form_build_id" value="form-S_6jCuAVK5xWfm2us6Kdoz33wJP6j_ow6-dNMR-7RiE" /> <input type="hidden" name="form_id" value="custom_search_blocks_form_3" /> <input class="default-text" type="hidden" name="default_text" value="Search Our Video Tutorials" /> <div class="form-actions form-wrapper" id="edit-actions"><input type="submit" id="edit-submit" name="op" value="Search" class="form-submit" /></div></div></form> </div> </div> </div></div></div></div><div class="field field-name-currency-selector field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-commerce-multicurrency block-currency-selector block-commerce-multicurrency-currency-selector odd block-without-title" id="block-commerce-multicurrency-currency-selector"> <div class="block-inner clearfix"> <div class="content clearfix"> <form action="/taxonomy/term/498/all/feed" method="post" id="commerce-multicurrency-selector-form" accept-charset="UTF-8"><div><div class="form-item form-type-select form-item-selected-currency"> <select id="edit-selected-currency" name="selected_currency" class="form-select"><option value="AUD">Australian Site</option><option value="CAD">Canadian Site</option><option value="EUR">European Site</option><option value="GBP" selected="selected">UK &amp; Rest of World</option><option value="USD">US Site</option></select> </div> <input type="submit" id="edit-save-selected-currency" name="op" value="Submit" class="form-submit" /><input type="hidden" name="form_build_id" value="form-BNYHS4f6ACE6jfApkv6c-UjtrXu3X5hzDVB-u7FMUc4" /> <input type="hidden" name="form_id" value="commerce_multicurrency_selector_form" /> </div></form> </div> </div> </div></div></div></div><div class="field field-name-currency-tooltip field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-122 block-block-122 even block-without-title" id="block-block-122"> <div class="block-inner clearfix"> <div class="content clearfix"> <div class="faq-tipsy"><a class="tipsy" title="Please ensure you select your country from the drop down menu to ensure that you are not charged United Kingdom local sales tax at the checkout. If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Insurance - The Business of Cake</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/117912047?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-beginner" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Beginner</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this module, Suzi covers Insurance and the cake business - something that is a good thing for cake makers. Suzi gives you all the information you need to enable you to make an informed decision about which policies you need and the costs.</p> <p>MODULE 9: "Insurance for cake businesses"</p> <p>This module covers Insurance and and in particular:</p> <ul><li>Why you should take insurance</li> <li>Which insurances you should have - the 6 you need to think about</li> <li>Product and Public liability insurance - what they are and where you get them</li> <li>What is "product liability"</li> <li>What is "public liability"</li> <li>How much insurance will cost</li> <li>What if you work from home - does it affect your home insurance</li> <li>Car insurance - do you need to do anything</li> <li>What about "point to point" deliveries purely for cakes using your car</li> <li>Business and Business Interruption insurance</li> <li>Employer's liability insurance</li> <li>When is someone an "employee" - what if your friend is helping out - do you need insurance?</li> <li>Why insurance can give you support and advice in difficult situations</li> <li>Where do you get insurance</li> <li>The duty of "utmost good faith" and why it is important</li> <li>Dovetailing policies to avoid Double Insurance</li> <li>What if you run classes from home - how does that change insurance?</li> <li>Using brokers</li> <li>Cost increases</li> <li>Conclusions </li> </ul><p><span style="color:#e7087f;"><strong>Who teaches the class?</strong></span></p> <p>Suzi teaches the cake business online tutorials based on sell out face to face business classes. Having used the model herself and having taught hundreds of students who have gone on to set up and run highly successful businesses, Suzi knows that her model works - and works well.  </p> <p>Suzi has years of experience working in the cake industry but also draws on 11 years business experience (prior to making cakes) working in some of the most powerful markets in the world. You will gain the benefit of her experience in setting up a cupcake business based on the model of Pretty Witty Cakes but in addition you will benefit from her knowledge gained as a top lawyer in the City of London where she was employed by some of the world’s highest ranking law firms. Suzi also draws on many of the skills she learnt at Oxford University where she obtained a 1st class honours degree. </p> <p><span style="color:#e7087f;"><strong>Why follow online?</strong></span></p> <p>Unlike live classes, the online cake business tutorials enable you to stop and rewind as much as you like. You can also ask questions any time under the video or in the forum. The business module will consist of a series of up to 50 different parts released over coming months and each part will have it's own set of downloadable templates and precedent documents - all created by Suzi for you to use at home.</p> <p>During the Cake Business Tutorials, Suzi will talk about all the tricks of the trade, insider tips and techniques to make your business stand out from the rest. Most importantly, she will cover all the essential topics that you need to know about to QUICKLY set up your business so you can start making profits within a short space of time rather than wasting time and money researching everything for yourself.</p> <p><span style="color:#e7087f;"><strong>Other Projects in this Business Section</strong></span></p> <p>Future and current modules will include everything that is relevant to running a cake business from home including: </p> <ul><li>Things to consider before you start</li> <li>Kitchen registration</li> <li>Food Hygiene Exams and Qualifications</li> <li>Naming your business</li> <li>Choosing the best formation (i.e. sole trader, limited company, partnership etc).</li> <li>How to create a website which performs well and will attract customers.</li> <li>How to effectively advertise your business to bring in customers.</li> <li>Pricing – How to set prices for the products you are selling.</li> <li>How to deal with customers, wedding consultations, corporate clients and suppliers.</li> <li>How to watermark and copyright your photos and what to do if your photos are stolen online. (For photography, see our Food Photography Class).</li> <li>How to stand out above your competition and how best to deal with competing businesses.</li> <li>Identifying your strengths and weaknesses and applying them to your business.</li> <li>A fast understanding of the necessary things you need to know about spread sheets, invoices and accounting</li> <li>A detailed understanding of tax including VAT, why it may be relevant to you and the differences between trading as a sole trader and a limited company.</li> <li>What insurances you need and why.</li> <li>How to run a successful business around your children.</li> <li>Difficult business partners and/or customers</li> <li>How to avoid burnout when running your own business</li> </ul><p>And much more more to be revealed...</p> <p> </p> <p><em>All content in the videos, templates, downloads, fact packs and materials in the online tutorials is copyright to Pretty Witty Cakes.  You can use for the purposes of running a business making cakes but not for teaching business classes. You cannot sell, distribute, upload or otherwise use any material from the templates or materials tab without permission. </em></p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40 odd block-without-title" id="block-block-40"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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You will learn:</p> <ul><li>How to paint a Goldilocks and 3 bears cake</li> <li>How to imprint and paint a cake from scratch</li> <li>Character modelling</li> <li>Hand painting facial details</li> <li>Modelling chocolate and how it should be used</li> <li>Why Liz doesn't let the fondant set before working on the cake</li> <li>Working with colour shapers in a new way</li> <li>How to correct painting mistakes</li> <li>How to model faces using a mould</li> <li>​how to make a standing figure</li> <li>How to dress a figure and paint clothing</li> <li>Making hair and hands </li> <li>Making a small bowl of porridge</li> </ul><p>At the end of the Project you will have a fabulous cake that with great novelty aspect.</p> <p><span style="color:#e7087f;"><strong>How do the Projects work?</strong></span></p> <p>All our Projects are divided into Lessons so you can watch each section when you need to (there is no need to watch everything in one go). To see the list of Lessons, click on the Lessons tab. Each Lesson has a brief description in the blue box with the screen image. </p> <p><span style="color:#e7087f;"><strong>Materials</strong></span></p> <p>We sell much of the equipment you use in the Project in the <a href="/shop">Pretty Witty Cakes' online shop</a>. To see a full list of materials used including quantities of fondant and cake sizes, click on the Materials tab.</p> <p><span style="color:#e7087f;"><strong>Buying from Pretty Witty Cakes</strong></span></p> <p>To buy products used in this Tutorial, see the shop menu to the right.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--2 odd block-without-title" id="block-block-40--2"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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class="view view-community view-id-community view-display-id-block view-dom-id-0e0e69222a3658c3bb7ba81b2f087072"> <div class="view-header"> <p><span><a href="/forums">1000s of Members</a></span> have watched our tutorials!</p> </div> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/adrib"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-4082-1401195516.jpg?itok=7XqauMIv" width="54" height="54" alt="" /></a></div> </div> </div> <div class="views-row views-row-2 views-row-even"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/pwc-7056"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-5334-1388607324.jpg?itok=XGUgFqPN" width="54" height="54" alt="" /></a></div> </div> </div> <div class="views-row 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Fondant Clown Model</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-free-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Free Video" src="/sites/all/themes/pretty_witty/images/ribbon-free-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/116951580?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even">Level: Beginner</div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-tutorial-tabs "><h2 class="element-invisible">Tutorial Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_online_tutorials_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this Project, Pretty Witty Cakes' Guest Tutor Etty van Urk shows you how to make a fondant clown. </p> <p><span style="color:#e7087f;"><strong>What you will learn</strong></span></p> <p>This Project is all about perfecting fondant modelling by breaking it down into easy steps. You will learn:</p> <ul><li>How to make a little clown entirely from fondant and entirely edible</li> <li>How to make the body</li> <li>How to make the head</li> <li>How to make the legs</li> <li>How to make the arms and hands</li> <li>How to make the feet</li> <li>How to make the hair</li> <li>How to make the patterning on the clothes</li> <li>How to make the collar</li> </ul><p>At the end of the tutorial, you will have a fabulous character perfect for any cake or cupcakes</p> <p><span style="color:#e7087f;"><strong>Materials</strong></span></p> <p>We sell much of the equipment you use in the Project in the Pretty Witty Cakes' <a href="/shop">online shop</a>. To see a full list of materials used including quantities of fondant and cake sizes, click on the Materials tab.</p> <p><span style="color:#e7087f;"><strong>Buying from Pretty Witty Cakes</strong></span></p> <p>To buy products used in this Tutorial, see the shop menu to the right.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-recipe collapsible collapsed form-wrapper" id="node_online_tutorials_full_group_recipe"><legend><span class="fieldset-legend">Recipe</span></legend><div class="fieldset-wrapper"><div class="field field-name-recipes-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_online_tutorials_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-reviews collapsible collapsed form-wrapper" id="node_online_tutorials_full_group_reviews"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--3 odd block-without-title" id="block-block-40--3"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field views-field-field-image"> <div class="field-content"><a href="/members-photo-gallery/photos/flower-cake-11"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/images/members-photos/20150410_210043.jpg?itok=F-N8ty42" width="54" height="54" alt="" /></a></div> </div> </div> <div class="views-row views-row-2 views-row-even"> <div class="views-field views-field-field-image"> <div class="field-content"><a href="/members-photo-gallery/photos/simply-elegant-wedding-cake"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/images/members-photos/IMG_3275.JPG?itok=xkz3OmBV" width="54" height="54" alt="" /></a></div> </div> </div> <div class="views-row views-row-3 views-row-odd"> <div class="views-field views-field-field-image"> <div class="field-content"><a href="/members-photo-gallery/photos/baby-girl-2"><img 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Rockabilly Diner Cake Project</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/113092721?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-intermediate" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Intermediate</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this Project, Pretty Witty Cakes' Guest Guest Tutor Tracey Rothwell shows you how to make a fantastic rockabilly cake!.</p> <p>This Project is all about using a theme and making a plain cake into something fun without going as far as scuplted novelty cakes.  It is a great cake for someone wanting to expand their repetoire but not yet ready to start serious cake carving. If you are not sure what Rockabilly is, Tracey will explain in the tutorial although have a look <a href="http://en.wikipedia.org/wiki/Rockabilly">here </a>for a good explanation.  This cake is very in vogue at the moment with more and more brides opting for wedding cakes with a theme. </p> <p><span style="color:#e7087f;"><strong>What you will learn</strong></span></p> <p>This Project is all about the 1950s Rockabilly style so all elements in this cake incorporate that. The is a decoration tutorial so Tracey does not cover making the cakes, carving or crumb coating but instead focuses exclusively on decoration. You will learn:</p> <ul><li>How to make a cake which incorporates a 1950s diner style cake</li> <li>How to mix patterns together</li> <li>How to crumb coat a cake in butter cream Tracey style</li> <li>How to make a mid cake level board</li> <li>How to make strips on a board as part of the cake design</li> <li>How to make a diner scene on the cake - front and back including a mini table and diner chairs</li> <li>How to make a black and white diner floor</li> <li>How to make freehand doors and windows to the diner</li> <li>Hand painting on cakes</li> <li>Working in black and white on cakes</li> <li>Transfer designs on cakes for neat polka dot alignment</li> <li>How to make a leopard print pattern</li> <li>How to make two skulls for the top of the cake</li> <li>How to make a diner sign</li> <li>How to make mini diner food</li> <li>Themeing a cake to the 1950s</li> <li>​Painting sugar skull designs to make bride and groom skull toppers</li> <li>Making a fondant neckachief​</li> </ul><p>At the end of the Project you will have a fabulous cake design with lots of new skills on airbrushing and fine painting which will certainly "wow!" your guests and family. </p> <p><span style="color:#e7087f;"><strong>How do the Projects work?</strong></span></p> <p>All our Projects are divided into Lessons so you can watch each section when you need to (there is no need to watch everything in one go). To see the list of Lessons, click on the Lessons tab. Each Lesson has a brief description in the blue box with the screen image. </p> <p><span style="color:#e7087f;"><strong>Materials</strong></span></p> <p>We sell much of the equipment you use in the Project in the <a href="/shop">Pretty Witty Cakes' online shop</a>. To see a full list of materials used including quantities of fondant and cake sizes, click on the Materials tab.</p> <p><span style="color:#e7087f;"><strong>Buying from Pretty Witty Cakes</strong></span></p> <p>To buy products used in this Tutorial, see the shop menu to the right. </p> <p><span style="color:#e7087f;"><strong>Copyright images in the video</strong></span></p> <ul><li>Tracey refers to images in the introduction which she has taken from google. For the avoidance of doubt these images are copyright to the authors as displayed on the images</li> </ul><p> </p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--4 odd block-without-title" id="block-block-40--4"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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/></a></div> </div> </div> <div class="views-row views-row-6 views-row-even views-row-last"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/gail82"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-6751-1396372492.jpg?itok=X5tovzEG" width="54" height="54" alt="" /></a></div> </div> </div> </div> </div> </div> </div> </section></div></div></div> Wed, 18 Mar 2015 13:01:56 +0000 Suzi Witt 14342 at Gravity Defying Freddy the Footballer Project /projects/gravity-defying-freddy-footballer-project <span class="print-link"></span><div class="field field-name-tutorials-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-51 block-block-51--5 even block-without-title" id="block-block-51--5"> <div class="block-inner clearfix"> <div class="content clearfix"> <h1 class="title">Video Tutorials</h1> </div> </div> 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class="field-item even"><div class="block block-block block-122 block-block-122--5 even block-without-title" id="block-block-122--5"> <div class="block-inner clearfix"> <div class="content clearfix"> <div class="faq-tipsy"><a class="tipsy" title="Please ensure you select your country from the drop down menu to ensure that you are not charged United Kingdom local sales tax at the checkout. If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Gravity Defying Freddy the Footballer Project</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/111916868?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-advanced" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Advanced</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this Project, Pretty Witty Cakes' Guest tutor Kaysie Lackey shows you how to make her signature gravity defying cakes.   </p> <p>This Project is all about creating a standing boy figure balancing on a football.  Kaysie will show you how she works with armatures, frames and structures to make cakes that appear to defy gravity.  She will show you all of her techniques so you can make Freddy from beginning to end.  You can vary the size and details for a more or less complex cake. Importantly, Kaysie discusses her techniques with food safety in mind. </p> <p><span style="color:#e7087f;"><strong>What you will learn</strong></span></p> <p>This cute little footballer boy is all about  learning advanced structure cake designs.  Kaysie shows you all her tricks and tips for these kinds of cakes. Unlike many gravity defying cakes which are in fact make not made from cake this Project is real CAKE!! In this Project you will learn:</p> <ul><li>What armature Kaysie uses and how she makes it food safe.  Learning with an armature means you can source parts in your own country that are the same or as close as you can find.  In the materials tab we have a link to where you can buy the exact parts Kaysie uses. </li> <li>How to prepare the board and ensure you can lift it easily</li> <li>How to properly assemble an armature so it doesn't collapse later (Kaysie is known for cakes that you can turn upside down - the are that secure!)</li> <li>How to tighten the armature and which bits must be tight so the cake never tips </li> <li>How to make the armature food safe</li> <li>How to properly cut foam core for templates</li> <li>How to stack and carve the cakes "mid air"</li> <li>How to sculpt cakes</li> <li>How to wrap fondant rather than drape</li> <li>How to make a realistic football/soccer ball cake by carving a perfect round ball cake</li> <li>How to work with modelling chocolate</li> <li>How to use dusts</li> <li>How to make shorts so they look like they are hollow and full or air</li> <li>How to make the spindly legs so they support the entire cake</li> <li>How to make little football shoes</li> <li>How to make the head (from cake)</li> <li>How to make the hair and all facial features including eyes, eyelids, eyebrows, nose and mouth</li> <li>How to make the arms and manipulate them to the angle you want and making detailed little hands</li> <li>Making football pitch grass</li> </ul><p>At the end of the Project you will have an amazing cake that will wow any recipient or viewer.  You will also learn a huge number of new skills from one of the best structure cake artists in the world!</p> <p><strong><span style="color:#e7087f;">How do the Projects work?</span></strong></p> <p>All our Projects are divided into Lessons so you can watch each section when you need to (there is no need to watch everything in one go). To see the list of Lessons, click on the Lessons tab. Each Lesson has a brief description in the blue box with the screen image. </p> <p><strong><span style="color:#e7087f;">Materials</span></strong></p> <p>We sell much of the equipment you use in the Project in the <a href="/shop">Pretty Witty Cakes' online shop</a>. To see a full list of materials used including quantities of fondant and cake sizes, click on the Materials tab. Where we don't sell items, we try and list where you can buy them in the materials tab. </p> <p><span style="color:#e7087f;"><strong>Buying from Pretty Witty Cakes</strong></span></p> <p>To buy products used in this Tutorial that we have in our shop, see the shop menu to the right. </p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--5 odd block-without-title" id="block-block-40--5"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? Email us and we will aim to film it</a></p> </div> </div> </div></div></div></div><div class="field field-name-join-now field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-31 block-block-31--5 odd block-without-title" id="block-block-31--5"> <div class="block-inner clearfix"> <div class="content clearfix"> <img src="/sites/all/themes/pretty_witty/images/tag-price.png" alt="Sign up from only £7.20 per month" class="tag-large" /><p>Access 100's of tutorials <span>from only £7.20&nbsp;per month</span></p> <p><a class="button button-light" href="/membership-costs">Join Now</a></p> </div> </div> </div></div></div></div><div class="field field-name-user-options-logged-out field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><a class="album" href="/membership-costs">Sign up to add to your album</a> <a class="gift" href="/shop/gifts/online-tutorials-gift-voucher">Gift Membership</a> <a 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</div> </div> <div class="views-row views-row-6 views-row-even views-row-last"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/farce"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-9978-1410579022.jpg?itok=tTUbezNX" width="54" height="54" alt="" /></a></div> </div> </div> </div> </div> </div> </div> </section></div></div></div> Thu, 12 Mar 2015 13:23:30 +0000 Suzi Witt 14594 at VAT - The Business of Cake /projects/vat-business-cake <span class="print-link"></span><div class="field field-name-tutorials-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-51 block-block-51--6 even block-without-title" id="block-block-51--6"> <div class="block-inner clearfix"> <div class="content clearfix"> <h1 class="title">Video Tutorials</h1> </div> </div> </div></div></div></div><div class="field field-name-tutorials-search 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block-block-122--6 even block-without-title" id="block-block-122--6"> <div class="block-inner clearfix"> <div class="content clearfix"> <div class="faq-tipsy"><a class="tipsy" title="Please ensure you select your country from the drop down menu to ensure that you are not charged United Kingdom local sales tax at the checkout. If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>VAT - The Business of Cake</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/117912047?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-beginner" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Beginner</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this module, Suzi covers VAT - something that is a good thing for cake makers. Suzi gives you all the information you need to enable you to make an informed decision about whether to register your business for VAT</p> <p>MODULE 8: "VAT"</p> <p>This module covers VAT and in particular:</p> <ul><li>What is VAT?</li> <li>Where does it apply?</li> <li>When does VAT apply? </li> <li>Compulsory vs voluntary registration rules</li> <li>Why you might choose to register early for VAT if you only make cakes</li> <li>Rolling 12 month periods in assessing whether you may cross the VAT threshold</li> <li>What happens if you do not register for VAT after crossing the threshold</li> <li>Standard rate VAT, reduced rate VAT, zero rated and exempt - which one applies to your cake business</li> <li>The Jaffa cakes story and what is a cake and what is a biscuit!</li> <li>The VAT rate for cakes</li> <li>Whether using chocolate or other ingredients in cakes makes a difference to cake makers and VAT</li> <li>Reclaiming VAT you have paid once you are registered</li> <li>Reclaiming VAT as you go forward on a monthly or quarterly basis and </li> <li>When something is a purchase for "business purposes"</li> <li>Why you should record VAT you have paid out on a spreadsheet to know when you paid it and what you paid for at least 4 years. </li> <li>Why you must keep your VAT receipts</li> <li>What if your business is more than just selling cakes and how does the VAT work then?</li> <li>How do you register for VAT</li> <li>What if I have a temporary income spike that takes me over teh threshold for the short term</li> <li>What is an "exception" registration (ie for a big wedding order) </li> <li>If you register, should you increase your prices by 20% or absorb it (when not cake)</li> <li>How to calculate what the VAT is on an item</li> <li>How to you add VAT on to a price and how to you work out the price before VAT was added on</li> <li>Conclusions </li> </ul><p><span style="color:#e7087f;"><strong>Who teaches the class?</strong></span></p> <p>Suzi teaches the cake business online tutorials based on sell out face to face business classes. Having used the model herself and having taught hundreds of students who have gone on to set up and run highly successful businesses, Suzi knows that her model works - and works well.  </p> <p>Suzi has years of experience working in the cake industry but also draws on 11 years business experience (prior to making cakes) working in some of the most powerful markets in the world. You will gain the benefit of her experience in setting up a cupcake business based on the model of Pretty Witty Cakes but in addition you will benefit from her knowledge gained as a top lawyer in the City of London where she was employed by some of the world’s highest ranking law firms. Suzi also draws on many of the skills she learnt at Oxford University where she obtained a 1st class honours degree. </p> <p><span style="color:#e7087f;"><strong>Why follow online?</strong></span></p> <p>Unlike live classes, the online cake business tutorials enable you to stop and rewind as much as you like. You can also ask questions any time under the video or in the forum. The business module will consist of a series of up to 50 different parts released over coming months and each part will have it's own set of downloadable templates and precedent documents - all created by Suzi for you to use at home.</p> <p>During the Cake Business Tutorials, Suzi will talk about all the tricks of the trade, insider tips and techniques to make your business stand out from the rest. Most importantly, she will cover all the essential topics that you need to know about to QUICKLY set up your business so you can start making profits within a short space of time rather than wasting time and money researching everything for yourself.</p> <p><span style="color:#e7087f;"><strong>Other Projects in this Business Section</strong></span></p> <p>Future and current modules will include everything that is relevant to running a cake business from home including: </p> <ul><li>Things to consider before you start</li> <li>Kitchen registration</li> <li>Food Hygiene Exams and Qualifications</li> <li>Naming your business</li> <li>Choosing the best formation (i.e. sole trader, limited company, partnership etc).</li> <li>How to create a website which performs well and will attract customers.</li> <li>How to effectively advertise your business to bring in customers.</li> <li>Pricing – How to set prices for the products you are selling.</li> <li>How to deal with customers, wedding consultations, corporate clients and suppliers.</li> <li>How to watermark and copyright your photos and what to do if your photos are stolen online. (For photography, see our Food Photography Class).</li> <li>How to stand out above your competition and how best to deal with competing businesses.</li> <li>Identifying your strengths and weaknesses and applying them to your business.</li> <li>A fast understanding of the necessary things you need to know about spread sheets, invoices and accounting</li> <li>A detailed understanding of tax including VAT, why it may be relevant to you and the differences between trading as a sole trader and a limited company.</li> <li>What insurances you need and why.</li> <li>How to run a successful business around your children.</li> <li>Difficult business partners and/or customers</li> <li>How to avoid burnout when running your own business</li> <li>Who does a VAT return </li> </ul><p>And much more more to be revealed...</p> <p> </p> <p><em>All content in the videos, templates, downloads, fact packs and materials in the online tutorials is copyright to Pretty Witty Cakes.  You can use for the purposes of running a business making cakes but not for teaching business classes. You cannot sell, distribute, upload or otherwise use any material from the templates or materials tab without permission. </em></p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--6 odd block-without-title" id="block-block-40--6"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Gravity Defying Book Cake Project</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/111226650?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-intermediate" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Intermediate</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this Project, Pretty Witty Cakes' Guest Tutor Mayen Orido shows you how to make a novelty classroom cake consisting of three huge books stacked on top of another in gravity defying ways! </p> <p>The videos cover everything you need to know about making this tall cake including principles of structure within cakes</p> <p><span style="color:#e7087f;"><strong>What you will learn</strong></span></p> <p>This Project is all about creating a school-based cake using gravity defying techniques and demonstrates Mayen's methods of achieveing this. 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To see the list of Lessons, click on the Lessons tab. Each Lesson has a brief description in the blue box with the screen image. </p> <p><span style="color:#e7087f;"><strong>Materials</strong></span></p> <p>We sell much of the equipment you use in the Project in the <a href="/shop">Pretty Witty Cakes' online shop</a>. 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<form action="/taxonomy/term/498/all/feed" method="post" id="commerce-multicurrency-selector-form--8" accept-charset="UTF-8"><div><div class="form-item form-type-select form-item-selected-currency"> <select id="edit-selected-currency--8" name="selected_currency" class="form-select"><option value="AUD">Australian Site</option><option value="CAD">Canadian Site</option><option value="EUR">European Site</option><option value="GBP" selected="selected">UK &amp; Rest of World</option><option value="USD">US Site</option></select> </div> <input type="submit" id="edit-save-selected-currency--8" name="op" value="Submit" class="form-submit" /><input type="hidden" name="form_build_id" value="form-jPpboEMih7j_SISR9RPhUwXqw3zr7nDP-Af0alJwa2k" /> <input type="hidden" name="form_id" value="commerce_multicurrency_selector_form" /> </div></form> </div> </div> </div></div></div></div><div class="field field-name-currency-tooltip field-type-ds field-label-hidden"><div class="field-items"><div 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Advanced Pricing for Profit - The Business of Cake</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/117292430?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-beginner" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Beginner</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this module, Suzi covers Pricing for Profit in a more advanced way than the Pricing Basics tutorial.  This is for those really wanting to get to grips with their pricing when running their own business.  It is suitable for beginners and for those currently running a business who need help on pricing.  </p> <p>MODULE 7: "Pricing for Profit"</p> <p>This module covers Pricing for Profit and in particular:</p> <ul><li>Who this tutorial will help</li> <li>The feeling of being "wrong" when charging</li> <li>The supermarket problem</li> <li>Custom cakes vs mass produced cakes</li> <li>Where do you start on pricing</li> <li>A step by step guide on how to price cakes in detail with precedents and downloads</li> <li>Why one size does not fit all and "price calculators" don't always work</li> <li>How to price cakes and cupcakes and the key 6 things to take into account</li> <li>How to address multiple flavours</li> <li>​Why you need to stick with the same ingredients</li> <li>Why too much choice can be a bad thing</li> <li>Pricing when you are just starting out and how you deal with price rises</li> <li>Making practice cakes</li> <li>How to calculate things like utility bills for pricing cakes</li> <li>How to work out fixed and variable costs</li> <li>Pricing and Profit</li> <li>Pricing and Tax</li> <li>Discounts for the general public</li> <li>How to deal with friends and family discount requests</li> <li>How to deal with requests for charity</li> <li>Pricing for Wedding Cakes and the significant differences</li> <li>Undercutting other cake makers and why this is not a good strategy</li> <li>Saturation and the marketplace and how you deal with a crowded industry</li> <li>Pricing timing - when do to it (ie not face to face)</li> <li>Refunds and complaints about your cakes and how to deal with them</li> </ul><p><span style="color:#e7087f;"><strong>Who teaches the class?</strong></span></p> <p>Suzi teaches the cake business online tutorials based on sell out face to face business classes. Having used the model herself and having taught hundreds of students who have gone on to set up and run highly successful businesses, Suzi knows that her model works - and works well.  </p> <p>Suzi has years of experience working in the cake industry but also draws on 11 years business experience (prior to making cakes) working in some of the most powerful markets in the world. You will gain the benefit of her experience in setting up a cupcake business based on the model of Pretty Witty Cakes but in addition you will benefit from her knowledge gained as a top lawyer in the City of London where she was employed by some of the world’s highest ranking law firms. Suzi also draws on many of the skills she learnt at Oxford University where she obtained a 1st class honours degree. </p> <p><span style="color:#e7087f;"><strong>Why follow online?</strong></span></p> <p>Unlike live classes, the online cake business tutorials enable you to stop and rewind as much as you like. You can also ask questions any time under the video or in the forum. The business module will consist of a series of up to 50 different parts released over coming months and each part will have it's own set of downloadable templates and precedent documents - all created by Suzi for you to use at home.</p> <p>During the Cake Business Tutorials, Suzi will talk about all the tricks of the trade, insider tips and techniques to make your business stand out from the rest. Most importantly, she will cover all the essential topics that you need to know about to QUICKLY set up your business so you can start making profits within a short space of time rather than wasting time and money researching everything for yourself.</p> <p><span style="color:#e7087f;"><strong>Future Projects in this Business Section</strong></span></p> <p>Other modules will include everything that is relevant to running a cake business from home including: </p> <ul><li>Naming your business</li> <li>Choosing the best formation (i.e. sole trader, limited company, partnership etc).</li> <li>How to create a website which performs well and will attract customers.</li> <li>How to effectively advertise your business to bring in customers.</li> <li>Pricing – How to set prices for the products you are selling.</li> <li>How to deal with customers, wedding consultations, corporate clients and suppliers.</li> <li>How to watermark and copyright your photos and what to do if your photos are stolen online. (For photography, see our Food Photography Class).</li> <li>How to stand out above your competition and how best to deal with competing businesses.</li> <li>Identifying your strengths and weaknesses and applying them to your business.</li> <li>A fast understanding of the necessary things you need to know about spread sheets, invoices and accounting</li> <li>A detailed understanding of tax including VAT, why it may be relevant to you and the differences between trading as a sole trader and a limited company.</li> <li>What insurances you need and why.</li> <li>How to run a successful business around your children.</li> <li>Difficult business partners and/or customers</li> <li>How to avoid burnout when running your own business</li> <li>And much more more to be revealed...</li> </ul><p><em>All content in the videos, templates, downloads, fact packs and materials in the online tutorials is copyright to Pretty Witty Cakes.  You can use for the purposes of running a business making cakes but not for teaching business classes. You cannot sell, distribute, upload or otherwise use any material from the templates or materials tab without permission. </em></p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--8 odd block-without-title" id="block-block-40--8"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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class="view view-community view-id-community view-display-id-block view-dom-id-e3ea1fb3939e3487eae95e851067e67d"> <div class="view-header"> <p><span><a href="/forums">1000s of Members</a></span> have watched our tutorials!</p> </div> <div class="view-content"> <div class="views-row views-row-1 views-row-odd views-row-first"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/rahela"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-3206-1378336954.jpg?itok=sTP3-o1X" width="54" height="54" alt="" /></a></div> </div> </div> <div class="views-row views-row-2 views-row-even"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/pwc-24056"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-13749-1421661003.jpg?itok=WehIQyzB" width="54" height="54" alt="" /></a></div> </div> </div> <div class="views-row views-row-3 views-row-odd"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/deedannatt"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-1484-1410687889.jpg?itok=bVNissur" width="54" height="54" alt="" /></a></div> </div> </div> <div class="views-row views-row-4 views-row-even"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/design-cake"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-8530-1406759771.jpg?itok=aegvnf6_" width="54" height="54" alt="" /></a></div> </div> </div> <div class="views-row views-row-5 views-row-odd"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/jo-haines"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-5015-1385979275.jpg?itok=yfggZJxw" width="54" height="54" alt="" /></a></div> </div> </div> <div class="views-row views-row-6 views-row-even views-row-last"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/pwc-2474"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-1351-1400015101.jpg?itok=SypdT0yc" width="54" height="54" alt="" /></a></div> </div> </div> </div> </div> </div> </div> </section></div></div></div> Thu, 19 Feb 2015 14:48:27 +0000 Suzi Witt 15082 at Vintage Satchel Cake Project /projects/vintage-satchel-cake-project <span class="print-link"></span><div class="field field-name-tutorials-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-51 block-block-51--9 even block-without-title" id="block-block-51--9"> <div class="block-inner clearfix"> <div class="content clearfix"> <h1 class="title">Video Tutorials</h1> </div> </div> </div></div></div></div><div class="field 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Vintage Satchel Cake Project</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/114428797?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-intermediate" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Intermediate</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this Project, Pretty Witty Cakes' Guest tutor Rose Macefield shows you how to make this vintage satchel cake which both children and adults will love</p> <p>This Project is all about cake carving and texture work to learn how to make the bag texture and all the school details. You will learn to make everything in the cake. Rose is a hugely talented tutor and he realism on cake is well know (she won Best in Show at Cake International in 2014). The videos will cover everything you need to know about this style of cake.</p> <p><span style="color:#e7087f;"><strong>What you will learn</strong></span></p> <p>This Project is all about making a vintage satchel cake from beginning to end. You will learn:</p> <ul><li>How to make a vintage satchel cake which looks really realistic!</li> <li>How to carve the cake</li> <li>How to cover the cake in fondant (it is a tall cake but with no doweling or supports)</li> <li>How to make the pockets</li> <li>How to make a chalk board base</li> <li>How to make shiny marbles for the board</li> <li>How to make a leather effect on your fondant</li> <li>How to make a little satchel teddy</li> <li>How to make small pieces of edible chalk</li> <li>How to make the leather effect and the stitching effect</li> <li>How to make the bag handle and straps</li> <li>Making a vintage fountain pen</li> <li>Making a catapult and yoyo to compliment the cake</li> </ul><p>At the end of the Project you will have a fabulous cake design with lots of new skills including realism skills. </p> <p><span style="color:#e7087f;"><strong>How do the Projects work?</strong></span></p> <p>All our Projects are divided into Lessons so you can watch each section when you need to (there is no need to watch everything in one go). To see the list of Lessons, click on the Lessons tab. Each Lesson has a brief description in the blue box with the screen image. </p> <p><span style="color:#e7087f;"><strong>Materials</strong></span></p> <p>We sell much of the equipment you use in the Project in the<a href="/shop"> Pretty Witty Cakes' online shop</a>. To see a full list of materials used including quantities of fondant and cake sizes, click on the Materials tab.</p> <p><span style="color:#e7087f;"><strong>Buying from Pretty Witty Cakes</strong></span></p> <p>To buy products used in this Tutorial, see the shop menu to the right. </p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--9 odd block-without-title" id="block-block-40--9"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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alt="" /></a></div> </div> </div> <div class="views-row views-row-6 views-row-even views-row-last"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/pwc-809"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-533-1376750234.jpg?itok=D7kO3ccE" width="54" height="54" alt="" /></a></div> </div> </div> </div> </div> </div> </div> </section></div></div></div> Fri, 13 Feb 2015 16:05:21 +0000 Suzi Witt 14614 at Chinese Celebration Cake Project /projects/chinese-celebration-cake-project <span class="print-link"></span><div class="field field-name-tutorials-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-51 block-block-51--10 even block-without-title" id="block-block-51--10"> <div class="block-inner clearfix"> <div class="content clearfix"> <h1 class="title">Video Tutorials</h1> </div> </div> </div></div></div></div><div class="field field-name-tutorials-search field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-custom-search-blocks block-3 block-custom-search-blocks-3--10 odd block-without-title" id="block-custom-search-blocks-3--10"> <div class="block-inner clearfix"> <div class="content clearfix"> <form class="search-form" action="/taxonomy/term/498/all/feed" method="post" id="custom-search-blocks-form-3--10" accept-charset="UTF-8"><div><div class="form-item form-type-textfield form-item-custom-search-blocks-form-3"> <label class="element-invisible" for="edit-custom-search-blocks-form-3--20">Search this site </label> <input class="custom-search-default-value custom-search-box form-text" type="text" id="edit-custom-search-blocks-form-3--20" name="custom_search_blocks_form_3" value="Search Our Video Tutorials" size="42" maxlength="128" /> </div> <fieldset class="custom_search-popup form-wrapper" id="edit-popup--10"><div 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action="/taxonomy/term/498/all/feed" method="post" id="commerce-multicurrency-selector-form--10" accept-charset="UTF-8"><div><div class="form-item form-type-select form-item-selected-currency"> <select id="edit-selected-currency--10" name="selected_currency" class="form-select"><option value="AUD">Australian Site</option><option value="CAD">Canadian Site</option><option value="EUR">European Site</option><option value="GBP" selected="selected">UK &amp; Rest of World</option><option value="USD">US Site</option></select> </div> <input type="submit" id="edit-save-selected-currency--10" name="op" value="Submit" class="form-submit" /><input type="hidden" name="form_build_id" value="form-8IhzZ81ruVby8unYqhACTuVziOEL5WkxkAbhdX5Kb0M" /> <input type="hidden" name="form_id" value="commerce_multicurrency_selector_form" /> </div></form> </div> </div> </div></div></div></div><div class="field field-name-currency-tooltip field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-122 block-block-122--10 even block-without-title" id="block-block-122--10"> <div class="block-inner clearfix"> <div class="content clearfix"> <div class="faq-tipsy"><a class="tipsy" title="Please ensure you select your country from the drop down menu to ensure that you are not charged United Kingdom local sales tax at the checkout. If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Chinese Celebration Cake Project</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/115024298?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-intermediate" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Intermediate</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this Project, Pretty Witty Cakes' Guest tutor Violet Lin Tran shows you how to make a cake using Chinese styling amd emblems.   </p> <p>This Project is all about using Chinese design principles to make a cake that could be used for the Chinese New Year or a wedding. Templates for the Chinese animal years are included in the downloads. Violet  will show you all of her techniques so you can make this style of cake from beginning to end.  You can vary the size and details for a more or less complex cake. </p> <p><span style="color:#e7087f;"><strong>What you will learn</strong></span></p> <p>This cake is about turning a simple three tier cake into something really different. Violet shows you all her tricks and tips for these kinds of cakes.In this Project you will learn:</p> <ul><li>How to make two toned petals to make flowers on the top layer</li> <li>How to make a giant round petal ball tier</li> <li>How to fit petals together to achieve the perfect finish</li> <li>How to lustre large surfaces with gold lustre dust</li> <li>How to create little coin details with blossom detailling</li> <li>How to use the mask onlay to make the stylised peony</li> <li>How to apply strips on to a cake using your own templates</li> <li>How to use emblems to decorate a cake</li> <li>How to make rice krispie treats</li> <li>Covering a round RKT ball in fondant</li> <li>How to make Asian looking decorations on cakes</li> <li>Making the Chinese zodiac horse symbol (or other animal depending on the Chinese New Year)</li> </ul><p>​This tutorial does not cover the carving, ganaching and covering of cakes as it is about using design to transform a regular cake into something extra special so the focus is on decoration. At the end of the Project, you will have an amazing cake that will wow any recipient or viewer.  You will also learn a huge number of new skills in the process!</p> <p><span style="color:#e7087f;"><strong>How do the Projects work?</strong></span></p> <p>All our Projects are divided into Lessons so you can watch each section when you need to (there is no need to watch everything in one go). To see the list of Lessons, click on the Lessons tab. Each Lesson has a brief description in the blue box with the screen image. </p> <p><span style="color:#e7087f;"><strong>Materials</strong></span></p> <p>We sell much of the equipment you use in the Project in the <a href="/shop">Pretty Witty Cakes' online shop</a>. To see a full list of materials used including quantities of fondant and cake sizes, click on the Materials tab. Where we don't sell items, we try and list where you can buy them in the materials tab. </p> <p><span style="color:#e7087f;"><strong>Buying from Pretty Witty Cakes</strong></span></p> <p>To buy products used in this Tutorial that we have in our shop, see the shop menu to the right. </p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--10 odd block-without-title" id="block-block-40--10"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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</div> </div> <div class="views-row views-row-6 views-row-even views-row-last"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/loulouatsea"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-6387-1394230821.jpg?itok=B9dZGARM" width="54" height="54" alt="" /></a></div> </div> </div> </div> </div> </div> </div> </section></div></div></div> Fri, 06 Feb 2015 23:33:49 +0000 Suzi Witt 14724 at Choosing a Legal Structure - The Business of Cake /projects/choosing-legal-structure-business-cake <span class="print-link"></span><div class="field field-name-tutorials-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-51 block-block-51--11 even block-without-title" id="block-block-51--11"> <div class="block-inner clearfix"> <div class="content clearfix"> <h1 class="title">Video Tutorials</h1> </div> </div> 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Choosing a Legal Structure - The Business of Cake</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/117568486?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-beginner" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Beginner</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this module, Suzi covers the tricky question of choosing the legal structure for your own business. This is something you will need to address at an early stage and it is important to make the right decision for you personally.  Suzi gives you all the information you need to enable you to make an informed decision</p> <p><strong><span style="color:#e7087f;">MODULE 6: "Legal Formation - How to choose a legal structure for your business"</span></strong></p> <p>This module covers legal formation of your business and in particular:</p> <ul><li>What options you have for legal formation</li> <li>Why you must choose the legal structure</li> <li>Why it is important to choose the right option</li> <li>How each structure will make a difference to how you have to run your business</li> <li>What happens if you make the wrong decision and you need to change your mind</li> <li>Types of business structures</li> <li>A full understanding of Sole Traders and how to set up as a Sole Trader</li> <li>A full understanding of Partnerships and how to set up a Partnership</li> <li>A full understanding of Limited Companies and how to set up a Limited Company </li> <li>Suzi's visual diagrams and descriptions which she created many years ago to make complex issues very easy to understand</li> <li>The pros and cons of sole traders, partnerships and limited companies</li> <li>What are the tax implications of each legal structure</li> <li>How does each legal structure enable you to draw a salary or income</li> <li>What forms you need to complete to register and trade under your chosen business structure</li> <li>How the legal structure changes the way contracts are drafted for your business</li> <li>The difference in personal liability for each type of business structure</li> <li>Why you must seek the right advice </li> <li>The role of the accountant within your chosen structure. </li> <li><span style="font-size: 13px; line-height: 1.6;">Conclusions on legal formation</span><span style="font-size: 13px; line-height: 1.6;">.</span></li> </ul><p><span style="color:#e7087f;"><strong>Who teaches the class?</strong></span></p> <p>Suzi teaches the cake business online tutorials based on sell out face to face business classes. Having used the model herself and having taught hundreds of students who have gone on to set up and run highly successful businesses, Suzi knows that her model works - and works well.  </p> <p>Suzi has years of experience working in the cake industry but also draws on 11 years business experience (prior to making cakes) working in some of the most powerful markets in the world. You will gain the benefit of her experience in setting up a cupcake business based on the model of Pretty Witty Cakes but in addition you will benefit from her knowledge gained as a top lawyer in the City of London where she was employed by some of the world’s highest ranking law firms. Suzi also draws on many of the skills she learnt at Oxford University where she obtained a 1st class honours degree. </p> <p><span style="color:#e7087f;"><strong>Why follow online?</strong></span></p> <p>Unlike live classes, the online cake business tutorials enable you to stop and rewind as much as you like. You can also ask questions any time under the video or in the forum. The business module will consist of a series of up to 50 different parts released over coming months and each part will have it's own set of downloadable templates and precedent documents - all created by Suzi for you to use at home.</p> <p>During the Cake Business Tutorials, Suzi will talk about all the tricks of the trade, insider tips and techniques to make your business stand out from the rest. Most importantly, she will cover all the essential topics that you need to know about to QUICKLY set up your business so you can start making profits within a short space of time rather than wasting time and money researching everything for yourself.</p> <p><span style="color:#e7087f;"><strong>Other Projects in this Business Section</strong></span></p> <p>Future and current modules will include everything that is relevant to running a cake business from home including: </p> <ul><li>Things to consider before you start</li> <li>Kitchen registration</li> <li>Food Hygiene Exams and Qualifications</li> <li>Naming your business</li> <li>Choosing the best formation (i.e. sole trader, limited company, partnership etc).</li> <li>How to create a website which performs well and will attract customers.</li> <li>How to effectively advertise your business to bring in customers.</li> <li>Pricing – How to set prices for the products you are selling.</li> <li>How to deal with customers, wedding consultations, corporate clients and suppliers.</li> <li>How to watermark and copyright your photos and what to do if your photos are stolen online. (For photography, see our Food Photography Class).</li> <li>How to stand out above your competition and how best to deal with competing businesses.</li> <li>Identifying your strengths and weaknesses and applying them to your business.</li> <li>A fast understanding of the necessary things you need to know about spread sheets, invoices and accounting</li> <li>A detailed understanding of tax including VAT, why it may be relevant to you and the differences between trading as a sole trader and a limited company.</li> <li>What insurances you need and why.</li> <li>How to run a successful business around your children.</li> <li>Difficult business partners and/or customers</li> <li>How to avoid burnout when running your own business</li> </ul><p>And much more more to be revealed...</p> <p> </p> <p><em>All content in the videos, templates, downloads, fact packs and materials in the online tutorials is copyright to Pretty Witty Cakes.  You can use for the purposes of running a business making cakes but not for teaching business classes. You cannot sell, distribute, upload or otherwise use any material from the templates or materials tab without permission. </em></p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--11 odd block-without-title" id="block-block-40--11"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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/></a></div> </div> </div> <div class="views-row views-row-6 views-row-even views-row-last"> <div class="views-field views-field-picture"> <div class="field-content"><a href="/users/violet-lin-tran"><img typeof="foaf:Image" src="/sites/default/files/styles/community-photos-blocks/public/pictures/picture-9425-1420161301.jpg?itok=iW-PH0Gm" width="54" height="54" alt="" /></a></div> </div> </div> </div> </div> </div> </div> </section></div></div></div> Fri, 30 Jan 2015 20:37:50 +0000 Suzi Witt 15042 at Naming Your Business - The Business of Cake /projects/naming-your-business-business-cake <span class="print-link"></span><div class="field field-name-tutorials-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-51 block-block-51--12 even block-without-title" id="block-block-51--12"> <div class="block-inner clearfix"> <div class="content clearfix"> <h1 class="title">Video Tutorials</h1> </div> </div> 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Naming Your Business - The Business of Cake</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/117478485?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-beginner" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Beginner</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this module, Suzi covers the topic of naming your business. This is one of the first questions you will address when deciding to set up your own business but it is probably one of the hardest decisions you will have to make because getting it wrong could have big consequences further down the line. </p> <p><span style="color:#e7087f;"><strong>MODULE 5: "Naming your Business"</strong></span></p> <p>This module covers naming your business and in particular:</p> <ul><li>Where do you start?</li> <li>Why getting the name right is so important</li> <li>Think BIG from day one and why</li> <li>Personal choice and considerations that should influence your choice</li> <li>Guidance on how to brainstorm a name</li> <li>Silly or cute names</li> <li>Illegal names</li> <li>How do you find out for certain if a name is taken?</li> <li>Differences of sole trader and Limited company names and registrations</li> <li>Domain names and the importance of understanding how these work</li> <li>Costs of having a name and registering it</li> <li>What if your favourite name is taken</li> <li>Trade-marking - is it relevant to you yet?</li> <li>Your name and its image - Branding</li> <li>Common mistakes people make when choosing a name</li> <li>Conclusions on names.</li> </ul><p><span style="color:#e7087f;"><strong>Who teaches the class?</strong></span></p> <p>Suzi teaches the cake business online tutorials based on sell out face to face business classes. Having used the model herself and having taught hundreds of students who have gone on to set up and run highly successful businesses, Suzi knows that her model works - and works well.  </p> <p>Suzi has years of experience working in the cake industry but also draws on 11 years business experience (prior to making cakes) working in some of the most powerful markets in the world. You will gain the benefit of her experience in setting up a cupcake business based on the model of Pretty Witty Cakes but in addition you will benefit from her knowledge gained as a top lawyer in the City of London where she was employed by some of the world’s highest ranking law firms. Suzi also draws on many of the skills she learnt at Oxford University where she obtained a 1st class honours degree. </p> <p><span style="color:#e7087f;"><strong>Why follow online?</strong></span></p> <p>Unlike live classes, the online cake business tutorials enable you to stop and rewind as much as you like. You can also ask questions any time under the video or in the forum. The business module will consist of a series of up to 50 different parts released over coming months and each part will have it's own set of downloadable templates and precedent documents - all created by Suzi for you to use at home.</p> <p>During the Cake Business Tutorials, Suzi will talk about all the tricks of the trade, insider tips and techniques to make your business stand out from the rest. Most importantly, she will cover all the essential topics that you need to know about to QUICKLY set up your business so you can start making profits within a short space of time rather than wasting time and money researching everything for yourself.</p> <p><span style="color:#e7087f;"><strong>Other Projects in this Business Section</strong></span></p> <p>Future and current modules will include everything that is relevant to running a cake business from home including: </p> <ul><li>Things to consider before you start</li> <li>Kitchen registration</li> <li>Food Hygiene Exams and Qualifications</li> <li>Naming your business</li> <li>Choosing the best formation (i.e. sole trader, limited company, partnership etc).</li> <li>How to create a website which performs well and will attract customers.</li> <li>How to effectively advertise your business to bring in customers.</li> <li>Pricing – How to set prices for the products you are selling.</li> <li>How to deal with customers, wedding consultations, corporate clients and suppliers.</li> <li>How to watermark and copyright your photos and what to do if your photos are stolen online. (For photography, see our Food Photography Class).</li> <li>How to stand out above your competition and how best to deal with competing businesses.</li> <li>Identifying your strengths and weaknesses and applying them to your business.</li> <li>A fast understanding of the necessary things you need to know about spread sheets, invoices and accounting</li> <li>A detailed understanding of tax including VAT, why it may be relevant to you and the differences between trading as a sole trader and a limited company.</li> <li>What insurances you need and why.</li> <li>How to run a successful business around your children.</li> <li>Difficult business partners and/or customers</li> <li>How to avoid burnout when running your own business</li> </ul><p>And much more more to be revealed...</p> <p> </p> <p><em>All content in the videos, templates, downloads, fact packs and materials in the online tutorials is copyright to Pretty Witty Cakes.  You can use for the purposes of running a business making cakes but not for teaching business classes. You cannot sell, distribute, upload or otherwise use any material from the templates or materials tab without permission. </em></p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--12 odd block-without-title" id="block-block-40--12"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Trainer Cake Project (with bonus Football Boot section)</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/101708293?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-intermediate" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Intermediate</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this Project, Pretty Witty Cakes' tutor Dawn Butler shows you how to make this full size sport's trainer shoe perfect for any man or boy cake or a female sport's fanatic by changing the colours.  As an added bonus, Dawn also shows how you can turn this cake into a football boot. </p> <p>This Project is all about creating a large novelty cake perfect for parties and birthdays. If you want to learn how to carve unusual shapes on cakes, this is a great cake to start with. The videos will cover everything you need to know about making this cake, decorations and detailing. </p> <p><span style="color:#e7087f;"><strong>What you will learn</strong></span></p> <p>This Project is all about making a life size shoe cake.  You will learn:</p> <ul><li>How to size a cake properly to work out how big it needs to be to cater for your party guests so you don't make the cake too big or too small. </li> <li>How to carve a generic sport shoe shape which can be converted to different sport's shoes</li> <li>How to convert the generic shape to a sport's trainer shoe shape</li> <li>How to convert the generic shape to a football boot shape</li> <li>How to ganache a sport's trainer shoe shape</li> <li>How to cover a sport's trainer shoe shape</li> <li>How to ganache and cover a football shoe shape</li> <li>How to build up the shoe shape and model the structure</li> <li>How to make the soles, laces, tongue and other detailling</li> <li>​How to refine the carving to make different types of sport's shoes</li> <li>How to work with fondant when covering sport's shoe shapes</li> <li>Creating the embossed pattern on a shoe shape</li> <li>Adding stripes to the trainer shoe</li> <li>Adding stitching effects to the trainer shoe</li> <li>How to make the heel</li> <li>How to make a leather look on the shoe</li> <li>Making studs for a football boot</li> </ul><p>​At the end of the Project you will have a fabulous cake that is a little unusual. It is a great cake that can be adapted for the needs of any recipient</p> <p><span style="color:#e7087f;"><strong>How do the Projects work?</strong></span></p> <p>All our Projects are divided into Lessons so you can watch each section when you need to (there is no need to watch everything in one go). To see the list of Lessons, click on the Lessons tab. Each Lesson has a brief description in the blue box with the screen image. </p> <p><span style="color:#e7087f;"><strong>Materials</strong></span></p> <p>We sell much of the equipment you use in the Project in the <a href="/shop">Pretty Witty Cakes' online shop</a>. To see a full list of materials used including quantities of fondant and cake sizes, click on the Materials tab.</p> <p><span style="color:#e7087f;"><strong>Buying from Pretty Witty Cakes</strong></span></p> <p>To buy products used in this Tutorial, see the shop menu to the right. </p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-templates collapsible collapsed form-wrapper" id="node_project_full_group_templates"><legend><span class="fieldset-legend">Templates</span></legend><div class="fieldset-wrapper"><div class="field field-name-teplates-anonymous field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-materials collapsible collapsed form-wrapper" id="node_project_full_group_materials"><legend><span class="fieldset-legend">Materials</span></legend><div class="fieldset-wrapper"><div class="field field-name-materials-anonymouse field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><h1>Sorry...</h1> <p>... this is a Member's Only section.</p> <p>If you're an existing member please <a href="/user">login</a>, if you're not <a href="/membership-costs">sign up</a> to gain full access to the world's BEST resource for cake makers.</p> </div></div></div></div></fieldset> <fieldset class="field-group-htab group-comments collapsible collapsed form-wrapper" id="node_project_full_group_comments"><legend><span class="fieldset-legend">Questions</span></legend><div class="fieldset-wrapper"><div id="comment-wrapper"></div></div></fieldset> </div></div><div class="field field-name-cant-see-video field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="block block-block block-40 block-block-40--13 odd block-without-title" id="block-block-40--13"> <div class="block-inner clearfix"> <div class="content clearfix"> <p><a href="/contact">Can't see the video you need? 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Photorealistic Flower Cupcakes Project</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/114004387?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-beginner" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Beginner</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this Project, Pretty Witty Cakes' Guest Tutor Calli Penman shows you how to paint flowers on cupcake toppers (adaptable to big cakes).  You do not need to have any experience of painting to be able to follow this tutorial and achieve amazing results. Calli shows you how easy it is to paint flowers from scratch so even a novice can do this.  </p> <p>This Project talks you through how to create each of the flowers chosen by Calli to teach you a range of skills. </p> <p><span style="color:#e7087f;"><strong>What you will learn</strong></span></p> <p>This Project is all about learning to paint in a realistic fashion creating. You will learn:</p> <ul><li>How to prepare and mix your paints and what to use</li> <li>How to work with cocoa butter and paint with cocoa butter</li> <li>How to make your own paints from cocoa butter</li> <li>How to mix colours</li> <li>How to match colours</li> <li>How to understand brushes sand teh right kind of brushes</li> <li>How much colour to put on your brush</li> <li>How to work with light and shade</li> <li>Working with realism</li> <li>How to paint a pansy</li> <li>How to paint a moth orchid</li> <li>How to paint a fire lilly</li> <li>How to paint a daisy</li> <li>How to paint a sunflower</li> <li>How to paint a poppy</li> <li>Where to find inspiration from flowers</li> <li>How to work with dry brushes</li> <li>how to look for colours within colours</li> <li>How to paint white flowers and use shadow colours</li> </ul><p>Calli's emphasis is on photo-realistic painting - ie painting that looks realistic instead of cartoon like. </p> <p><span style="line-height: 1.6;">​​You can opt to make any of the toppers or all of them depending on what suits your need as the videos break down each topper individually. </span></p> <p><span style="color:#e7087f;"><strong>How do the Projects work?</strong></span></p> <p>All our Projects are divided into Lessons so you can watch each section when you need to (there is no need to watch everything in one go). 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If your country is not listed in the menu please select “UK & Rest of World” and UK local tax will be calculated and removed where appropriate at the checkout.">?</a></div> </div> </div> </div></div></div></div><div class="field field-name-title field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even" property="dc:title"><h1>Making Perfect Sugar Flowers Project</h1></div></div></div><div class="field field-name-premium-video-label field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><p><img alt="Premium Video" src="/sites/all/themes/pretty_witty/images/ribbon-premium-video.png" /></p> </div></div></div><div class="field field-name-field-teaser-video field-type-video-embed-field field-label-hidden"><div class="field-items"><div class="field-item even"> <div class="embedded-video"> <div class="player"> <iframe width="640px" height="360px" src="//player.vimeo.com/video/114957374?width=640px&amp;height=360px&amp;color=00adef&amp;portrait=0&amp;title=1&amp;byline=1&amp;autoplay=0&amp;loop=0" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowfullscreen></iframe> </div> </div></div></div></div><div class="field field-name-share-this field-type-ds field-label-hidden"><div class="field-items"><div class="field-item even"><div class="sharethis-wrapper"><span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_pinterest_button" displaytext="pinterest"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_twitter_button" displaytext="twitter"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_plusone_button" displaytext="plusone"></span> <span st_url="/taxonomy/term/498/all/feed" st_title="" class="st_fblike_button" displaytext="fblike"></span> <script type='text/javascript'>var switchTo5x = true;</script><script type='text/javascript' src='https://ws.sharethis.com/button/buttons.js'></script><script type='text/javascript'>stLight.options({"publisher":"dr-709898e5-b899-fc02-228f-43148a46d36"});</script></div></div></div></div><div class="field field-name-field-cake-videos field-type-taxonomy-term-reference field-label-hidden"><div class="field-items"><div class="field-item even"><a href="/button-cake-videos/level-intermediate" typeof="skos:Concept" property="rdfs:label skos:prefLabel">Level: Intermediate</a></div></div></div><div class="field-group-htabs-wrapper field-group-htabs group-project-tabs "><h2 class="element-invisible">Project Tabs</h2><div class="horizontal-tabs-panes"><fieldset class="field-group-htab group-overview collapsible collapsed form-wrapper" id="node_project_full_group_overview"><legend><span class="fieldset-legend">Overview</span></legend><div class="fieldset-wrapper"><div class="field field-name-body field-type-text-with-summary field-label-hidden"><div class="field-items"><div class="field-item even" property="content:encoded"><p>In this Project, Pretty Witty Cakes' Guest Tutor Rosalind Miller gives a master class on how to make perfect sugar flowers and how to use them perfectly in cake displays and designs.</p> <p>Rosalind talks you through everything you need to know the master the art of the sugar flower.  The skills shown are highly transferable so you will be able to adapt to all sorts of flowers and wedding cakes. Rosalind is a well known London cake designer and includes Harrods of London as one of her clients for whom she designs and makes wedding cakes. She has also made wedding cakes for several royal families. </p> <p><span style="color:#e7087f;"><strong>What you will learn</strong></span> </p> <p>This Project is all about making sugar flowers. You will learn:</p> <ul><li>How to make a Magnolia</li> <li>How to make a Peony</li> <li>How to make a stunning old English Rose</li> <li>How to make a Briar Rose</li> <li>How to make Freesias</li> <li>How to make filler flowers</li> <li>How to make filler blossoms and leaves</li> <li>How to assemble the flowers using wired petals</li> <li>How to make little pulled flowers with little stamens and buds</li> <li>How to make flowers without cutters and making little berries</li> <li>How to adapt the techniques Rosalind shows you for filler flowers, pulled flowers, wired flowers etc so you can adapt and make any flowers using the same techniques</li> <li>Wiring flowers and buds together and how many to wire in a spray for a perfect bouquet</li> <li>How to assemble flowers in the style or Rosalind's Bees and Blossoms cake</li> <li>Pushing the wires into dummy cakes or real cakes and what to use</li> </ul><p>At the end of the Project you will have a new set of skills and will have learnt all about sugar flowers from beginning to end </p> <p><span style="color:#e7087f;"><strong>How do the Projects work?</strong></span></p> <p>All our Projects are divided into Lessons so you can watch each section when you need to (there is no need to watch everything in one go). 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